Category: Affiliate Marketing Tips

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In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.

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Q1 advertising recap

Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.

While programmatic CPMs on average trended up as the first three months of the year progressed, the direct-sold side of publishers’ advertising businesses fell into some of the same patterns as previous years with advertisers delaying campaigns into Q2 or later, rendering Q1 as just “fine.”

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