We are excited to unveil our agenda and esteemed speakers for Awin & ShareASale ThinkTank 2024.
Welcome Remarks
Join our Chief Customer Officer David Lloyd and new US President Adam Weiss for a warm welcome to ThinkTank and an update on all things Awin and ShareASale.
It’s the End of Martech As We Know It (and I Feel Fine)
Scott Brinker, VP Platform Ecosystem at Hubspot and Editor of ChiefMartec.com, will present an exciting keynote presentation that delves into how you can use AI to your advantage – and why you risk destruction if you fail to adapt.
Thanks to generative AI, everything about how businesses operate and customers engage with them is suddenly open to disruption. Across these 45 minutes, you’ll learn how to unify data across your business for better customer activations and personalized content (not just analytics); embrace open platforms and cloud-based APIs to ‘compose’ innovative content, workflows and customer experiences; and empower a whole new creator-class across your organization by accepting no-code principles
Don’t miss this exciting opportunity to gain valuable insights from an industry expert leading the martech revolution so you can navigate this landscape with more confidence and lasting success.
Unleashing the Power of Generative AI in Affiliate Marketing
Get ready for an illuminating session on the realm of generative AI in affiliate marketing. In this panel discussion, led by Awin’s Senior Publisher Success Manager Will Hansen who will be joined by Nicole Phillips-Bastian, Co-founder & CEO at Qatch, and Al Ryrie, CEO & Founder at Help Me Choose A.I., you’ll learn how these industry leaders employ different tactics that leverage generative AI to enhance customer experiences and drive results. Gain a deeper understanding how to balance AI-generated content with brand aesthetics, navigate data privacy concerns, future trends, and more.
Awin-Win Marketing Podcast: Live!
Join us for a special live episode of Awin’s new podcast, Awin-Win Marketing Podcast, where co-hosts Samantha Sherer and Rob Davinson delve into the secrets of influencer marketing success with their guests Andrew Shapiro, CEO & Founder at Tomahawk Shades, and agency partner Joe Sanfilippo, VP of Growth & Partnerships at Today’s Business.
Discover how these industry leaders successfully collaborated with some of the world’s largest sports celebrities and influencers to drive growth while navigating budget constraints and protecting their bottom lines. Gain actionable insights on how any brand, regardless of size and budget, can creatively harness the power of influencer-affiliate marketing to make a lasting impact.
From Data to Decisions: Leveraging Forrester’s Affiliate Marketing Study for Success
Why do senior marketers value affiliate marketing for its effectiveness but still not invest in it? What do CMOs and marketing directors really see as the unique benefit of affiliate marketing? And what do they think are its main challenges?
Join Awin & ShareASale’s Partnership Development Director Rachel Tyrer as she sits down with Max Willens, Senior Analyst at eMarkter, Sarah Beeskow Blay, Board of Directors at the Performance Marketing Association, and Kerry Curran, Founder of Revenue Based Marketing Advisors, to discuss the insights from our recently commissioned Forrester Study on affiliate marketing. Get ready to discover the key highlights and takeaways from the report and discuss what they mean for affiliate managers everywhere.
Learn more about our esteemed ThinkTank speakers here. For those attending, head over to the ThinkTank event app and add the sessions to your event schedule.
The post Unveiling the #ThinkTankUS 2024 Agenda appeared first on ShareASale Blog.
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