Performance Marketing Strategies

Protecting your Affiliate Links

Tweet There are many ways and reasons to cloak and redirect your affiliate links. I am only going to cover the four most common ways to cloak/redirect your affiliate links. The reason we use methods to cloak our affiliate links is to 1. not have visible affiliate links on our pages 2. prevent visitors from [...]

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Earnings Per Click

Tweet EPC- Earnings per click Formula: total commissions earned/total clicks EPC is important because it is not only an indicator of conversion but it clearly shows what a click is really worth. Knowing the program’s EPC can help you budget what a reasonable spend will be if you are planning to use PPC strategies. The [...]

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