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	<title>Affiliate Idea Factory &#187; Affiliate Lingo</title>
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	<description>Performance Marketing Strategies</description>
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		<title>Protecting your Affiliate Links</title>
		<link>http://www.affiliateideafactory.com/2010/06/05/protecting-your-affiliate-links/</link>
		<comments>http://www.affiliateideafactory.com/2010/06/05/protecting-your-affiliate-links/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 14:51:54 +0000</pubDate>
		<dc:creator>AffiliateHunter</dc:creator>
				<category><![CDATA[Affiliate Lingo]]></category>
		<category><![CDATA[Another Bright Idea]]></category>

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There are many ways and reasons to cloak and redirect your affiliate links.
I am only going to cover the four most common ways to cloak/redirect your affiliate links.
The reason we use methods to cloak our affiliate links is to
1. not have visible affiliate links on our pages
2. prevent visitors from bypassing the affiliate link and [...]]]></description>
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		<title>Earnings Per Click</title>
		<link>http://www.affiliateideafactory.com/2008/01/16/earnings-per-click/</link>
		<comments>http://www.affiliateideafactory.com/2008/01/16/earnings-per-click/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 06:53:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Lingo]]></category>
		<category><![CDATA[Getting Started]]></category>

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EPC- Earnings per click
Formula:  total commissions earned/total clicks
EPC is important because it is not only an indicator of conversion but it clearly shows what a click is really worth.  
Knowing the program&#8217;s EPC can help you budget what a reasonable spend will be if you are planning to use PPC strategies. The idea [...]]]></description>
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