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Affiliate Summit 2009
Keyword Lists for Affiliates
Every merchant should create keyword lists for affiliates to work from. A keyword list helps both PPC and natural search affiliates. By defining themes you can reap traffic benefits that your own site does not focus on.
For instance you may sell Ipods and accessories but you cannot expect to hit every keyword or phrase and be in the top spot. Have your website focus on your branding, customer service, unique sales proposition and user-friendly content
Your affiliate can help leverage your positions by ousting your competition and increasing your reach in the industry space.
One method I use to develop keyword lists is a site called SpyFu. I can see what words industry competitors are buying and how much they are willing to pay.
From there I can see key concepts and related terms that I can include in my keyword list for affiliates.
Swarm Recruiting
Recruiting is the number one challenge for Affiliate programs. The methods used commonly are email, phone calls and forums but one method barely mentioned is traffic exchanges like Traffic Swarm .
-> 100% Free!
-> Automated – set it up and let it go
-> Targeted- new and hungry online marketers looking for an opportunity ( your next super affiliate)
-> “Viral”
Microsoft Affiliate Program Increases Payouts
Microsoft Affiliate Program News:
Windows Live Toolbar is paying $4.00 for every unique, US-based download of the Windows Live Toolbar until the end of June.
Windows Live OneCare is now paying $3.00 for every new, US-based free trial of the OneCare product.
To signup for these offers, please visit www.microsoftaffiliates.net and apply to the Microsoft Affiliate Network. Once approved, you will have access to all of the Microsoft premier affiliates opportunities.
For additional information, please contact Melissa Witt at affiliates@microsoftaffiliates.net


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