Performance Marketing Strategies

Interest-Based Advertising

Tweet Got this from Google AdSense today. Start checking those privacy policies!  This raises another question how much privacy do you as a user expect to have ?   Hi, We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to [...]

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New York Takes a bite out of Affiliates

Tweet  Affiliates are performance advertisers, most don’t actually do any transactions, so why is where an affiliate lives relevant to sales tax from a referred customer? Will you say then any purchase made by a set of IP’s identified in a specific state be charged that related sales tax on all purchases? TECHNOLOGY Bits: Overstock.com [...]

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