OpenAI launched an app store called GPT Store on Jan. 10 where developers can share their custom ChatGPT chatbots powered by generative artificial intelligence, but digital publishing companies haven’t been all that eager to build chatbots — or add the chatbots they’ve already built — and make them available on OpenAI’s app store just yet.
Media execs pointed to a few reasons why they haven’t made full investments there, such as their own limited resources to explore the store’s capabilities, as well its lack of defined audience and revenue growth opportunities.
However, of the half dozen media companies that Digiday contacted that had experimented with building custom chatbots on their own sites, one publisher had started to test using the GPT Store. Ingenio added three generative AI chatbots it had already built for its own site Astrology.com to the GPT Store on Jan. 22.
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