Category: In the News

This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. 

Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to both evolving consumer behavior and the demands of AI-driven discovery.

WordPress earned a finalist spot in the Best Content Management System category for its WordPress VIP platform. The platform is helping organizations rethink the role of the CMS as AI reshapes how audiences discover information. In partnership with Pew Research Center, WordPress VIP transformed Pew’s CMS into infrastructure designed for machine readability and attribution, making its research easier for AI systems to discover and interpret. The work demonstrated how the CMS is evolving beyond a publishing tool into a strategic foundation for AI-driven discovery, development and content operations.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

For digital ad buyers, the U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot. Marketers have not been panicking and haranguing their agencies for information on the e-commerce giant’s shifty ad auction dynamics, according to agency executives.

“No one has necessarily come to me concerned or asking hard-hitting questions. It’s still business as usual overall,” said one agency executive.

“Business as usual” is an apt description for Amazon’s auction dynamics under FTC scrutiny. What the FTC has flagged Amazon for seems to be a gross violation of digital advertising’s auction standards, but in reality it appears to be more a latent confirmation of how opaque these auctions have become.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More