Category: In the News

Beehiiv today is adding more tools to its arsenal (including webinars, AI analytics for podcasts, and metered paywalls) in its pursuit to become the consolidated creator space of choice.

Just a few weeks ago, the newsletter platform turned full-stack creator platform, added a podcast offering, privately reaching out to podcasters on Substack and elsewhere asking them to join migrate according to Semafor.

“That’s the transition we’ve been making for the past six to 12 months,” Tyler Denk, CEO and co-founder of Beehiiv, told Digiday. “Newsletters are our bread and butter… we do it very well, but we think we can be the place where any content creator or business can engage with, grow and monetize their audience.”

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YouTube wants to make more money from the people listening to audio on the platform, and it’s turned to SiriusXM Media to do it.

The two companies have struck an exclusive deal that hands SiriusXM Media the rights to sell YouTube’s “audio-first” inventory in the U.S. — or the impression generated when someone is listening to something on the platform rather than watching. That includes background music streams, podcast playback and talk-format content.

YouTube came to the audio firm about a year ago with data showing how much of that behavior was happening on the platform, and concluded the expertise to monetize it wasn’t sitting in-house – laying the groundwork for the partnership.

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