Step 6. Choosing a Domain:

When deciding on a domain you want something short and easy to remember.

Stick with the dot COM domain, as they are the most commonly used. I suggest using the keywords to help you develop idea for domain names to see what is available, but don’t spend a ton of time on this part. A keyword rich, long domain name is not going to help you very much since Google’s new algorithm changes have devalued the keywords in the domain name, especially exact match domain names (EMDs)
An example of an EMD domain would be: recordmobilephones.com.

From experience this domain did fantastic until Google devalued Exact Match Domain names. Then I had to really start working on adding in new content to get the domain back a decent ranking.  Also stay away from using dashes or hyphens in the domain name.

 How long should you register a domain name for?

I typically will register a domain for 2 years, but you don’t have to if you are uncertain of the value of the domain just do it for a year it is only 12.95 per year or less. As an example I bought a domain Trainyourmutts.com. It isn’t keyword rich but it gets the point across and is easy to remember. Other domains I have purchased are BurnedTurkey.com – it will be a site about cooking holiday dinners and fixing the most common errors in cooking those special meals. Again, easy to remember and keyword rich as I will be focused on Turkey cooking tips. 

I use GoDaddy to register domains.

Create a GoDaddy account first then go through the process of searching for and registering a domain.  It is cheap and easy and as you go through the process just click the NO THANKS button at the bottom of each screen until you get to the actual payment options or look to the right where it says CHECK OUT click that to go to the payment screen right away. You don’t need any other services from them besides the domain at this time.

Author: Ginette

Search & Affiliate Marketing Strategist since 1993