Most brands measure partnerships using data that only takes into consideration their own data. Here is what happens to the full picture and the budget when you add market and external data around your story.,Read More
Category: Network News
Updates from Affiliate Networks
Through the Lens with David Gill: Consumer insights on beauty, oral care, live sports, and fringe (yes, we’re diving into fashion trends)
David Gill, VP of Consumer Insights at Rakuten Advertising, shares consumer insights on the Target and Ulta breakup, Dyson’s leap into oral care, the demand for live sports pulling into adjacent categories, and why fringe is headed mainstream this holiday.,Read More