This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’ search referral traffic.
- Users’ queries in AI Mode are two to three times the length of traditional searches, Google CEO Sundar Pichai said during the company’s annual I/O developer conference on Tuesday. Google thinks this means users will discover more web content. Publishers aren’t convinced.
- Local newspapers’ AI-generated content makes up book titles, News Corp introduces mandatory AI training for journalists, and more.
Less clicks, more problems
After months of anxiety and speculation, the rollout publishers feared — Google’s AI Mode in search — has arrived.
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