Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode.
Evergreen and lifestyle content — like science, health and society — has traditionally drawn traffic to publishers’ sites by answering the kinds of questions people type into Google. But now those basic queries are being answered by generated summaries in AI Overviews or AI Mode, and click-throughs from Google search are declining, even as impressions hold steady.
As such, lifestyle publishers are especially at risk of losing large swaths of their audience, given their heavy reliance on evergreen service content that traditionally performed well in search.
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