Michael Rubenstein, co-founder and co-CEO, Firsthand
The old model is breaking. Digital media’s foundational ad model — capturing attention and monetizing it through volume — is no longer sustainable. Publisher site traffic is declining, consumer behavior is evolving and AI-driven platforms are fundamentally changing how people discover, learn and act on information.
Licensing publisher content to AI platforms might seem like a lifeline, but it won’t replace advertising revenue. Worse, it risks eroding brand identity and severing direct customer relationships, as others become the front door to publishers’ intellectual property. It’s not a long-term solution for either revenue or relevance.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.