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At the start of this year, Vancouver-based tech company Hootsuite came under fire over a contract with the U.S. Department of Homeland Security (DHS). DHS oversees Immigration and Customs Enforcement, or ICE. News of the tech company’s partnership made its rounds online, prompting some creators to end their own partnerships with Hootsuite.
Tameka Bazile was one of those creators. Bazile said she was concerned that Hootsuite’s social‑media management and monitoring tools would allow ICE to track and surveil online users. Hootsuite CEO Irina Novoselsky has refuted those claims, saying that its contract with ICE does not include tracking or surveillance of individuals, according to CBC News. Digiday reached out to Hootsuite to understand its approach to creator partnerships after the fallout.
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