This story was first published by Digiday sibling Modern Retail
In the early days of the internet, owning a domain like Furniture.com was the digital equivalent of beachfront property. If shoppers were looking for a couch online, there was a good chance they would start by typing “furniture.com.”
Two decades later, that shopper may instead ask a chatbot where to buy a sofa, leaving companies built on those once-prized domain names scrambling to make sure they show up in the answer.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.