This story was first published by Digiday sibling Glossy.
Sephora is gearing up for another sports partnership. On Wednesday, the LVMH-owned beauty giant announced a multi-year partnership with F1 Academy, the women’s racing championship founded by Formula One Group.
As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car driven by teenage Spanish driver Natàlia Granada and host consumer-facing beauty bars at all of the F1 Academy races.
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