This is an excerpt from our Digiday+ Research report “How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026,” which explores how publishers are navigating the opportunities and challenges that have come with the evolution of AI. The report is based on a survey of 40 publisher professionals, as well as individual interviews with publisher executives responsible for AI investments and applications development.
As AI has moved from the margins to the mainstream of editorial workflows, publishers have worked to find the right fit for AI tools. One thing they’ve found is that generative AI lends itself better to how they do their jobs than predictive AI.
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