This story was first published by Digiday sibling Modern Retail.
As Puma looks to return to growth, it’s also embracing the latest technology.
The nearly 80-year-old brand is diving headfirst into artificial intelligence, a few years after it launched a Roblox experience and tested out NFTs and Web3 programs. Most recently, on April 13, Puma debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship. “Dylan,” who appears on a seven-foot-tall screen, can speak more than 100 languages, recommend products and answer customers’ questions. Puma is also gearing up to announce the winning design from its AI jersey contest, held two years ago in partnership with football club Manchester City.
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