The club soccer season hasn’t yet ended, but advertisers already are looking beyond the Champions League and towards the FIFA World Cup.
Carmaker Hyundai, for example, is “ramping up” to the soccer tournament with experiential activations and sponsorship of grassroots soccer camps across the U.S., according to CMO Sean Gilpin. When the tournament kicks off in June, it’ll turn to the usual suspects – linear and streaming TV, social and influencer marketing – to capitalize on the moment.
There’s also room in the plan for digital out-of-home in stadiums, at the airports of the tournament’s 16 host cities, and along routes to hospitality zones and fan experiences, said Gilpin.
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