Marketers hoping to reach soccer fans at this summer’s World Cup face a dilemma — take the reach of TV at a premium, or consider other options.
Sport radio, streaming audio and especially podcasts could offer an alternative.
“Digital audio has been growing for us in terms of client interest over the past few years and we expect investment in the channel to reach unprecedented levels over the World Cup period,” said Jamie Ross-Skinner, strategy and insights director at performance media agency Roast. He didn’t share an exact investment estimate.
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