In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools.
The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers globally, allowing them to use their preferred third-party AI tools to create and manage their campaigns without having to switch up their current processes.
According to the company, the connector enables “secure, direct connection between Meta ad accounts and supported AI tools”, and while supporting things like cross-channel insights and campaign management. At launch, the AI connectors will support tools including AI assistants that support Model Context Protocol (MCP), such as ChatGPT and Claude, with more platforms added over time, per Meta, while availability depends on the advertiser’s plan within those tools.
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