The agentic era of the internet is well and truly underway, with the accompanying quest on how to monetize it, i.e., the AI ad wars, occurring simultaneously.
OpenAI’s advertising pilots in ChatGPT have garnered much of the recent headlines, although the biggest company in adland — that’s still Google, BTW — is likewise evolving its offering.
Google is widening the scope of its AI Max ad product, extending it beyond search into shopping and travel, while introducing new controls designed to make automation more steerable for advertisers.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.