Baller League has something rare in creator economy business circles: a plan that doesn’t end with it becoming a media company. Instead it wants to become a sustainable sports league.
That’s not as obvious as the name suggests. Most creator-led sports properties have ended up caring more about the entertainment wrapper than the sport inside it – the spectacle, the IP and the media rights. Baller League. The six-a-side indoor soccer league where creator-managed teams stream free on Youtube and Twitch, thinks the sport itself is the asset worth building.
“Being a sports league is the priority,” said CEO and co-founder Felix Starck. This [soccer] is the most played sport in the world and we want to give it a stage.”
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