Publishers have weathered every digital headache going — ad tech tax, murky supply chains, algorithm whiplash — but there’s a new one that, even in passing, makes jaws tighten: third-party content scraping.
For some publishers, it lands as an even bigger affront than the ad tech tax they’ve spent years navigating — not a share of the pie, but the pie itself.
One publishing exec, who agreed to speak on condition of anonymity so he could speak freely, likened the new crop of AI data brokers to ad tech middlemen running demand-side platforms (DSPs) for content. “We’ve got all these 30 40, 50 startup DSPs for content, but they’re taking a 100% fee,” he said. “That is the market that we are seeing emerging now.”
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