OpenAI is reportedly heading toward a public market debut as early as September — a listing that could value the company at around $1 trillion. Right now though, it’s still learning how to be an ads business.
Just 15 weeks into its ChatGPT ad pilot and the platform is already dealing with many of the tensions that have defined every major digital ad platform before it: scale versus safety, automation versus control and advertiser expectations versus product reality.
Digiday charts the promise, and early tensions, behind OpenAI’s ad business.
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