This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.
- The agentic upfront
- Netflix’s first daily live show, Peacock’s subscriber-driver and more
The agentic upfront
Claude and ChatGPT aren’t negotiating upfront deals between TV and streaming ad buyers and sellers. But their ilk will be part of this year’s upfront negotiations.
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