The chief AI officer has an expiry date — and that’s the point.
That’s the view of James Chandler, chief strategy officer at the Interactive Bureau of Advertising U.K., who sees the role as a means to an end — that end being a business where AI is so embedded it no longer needs a dedicated executive to champion it. Once that work is done, every function owns it. Nobody needs a dedicated champion anymore.
“You’re starting to see chief AI officers, people that are leading AI, bringing functions at the business together — no different to what we went through in mobile in that sense, right,” said Chandler. “Mobile was going to be huge, so you’ve got to do it. They’re going to be extinct at some point — chief AI officers — but I think you need them to pull the business around this thing.”
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