This story was first published on Digiday sibling Modern Retail.
In 2022, April Showers finally got her big retail break as her brand, Afro Unicorn, entered Target and Walmart.
Afro Unicorn is a licensed-character brand designed for women of color that sells hair-care products, books, apparel and more. For Showers, as a Black entrepreneur aiming to normalize Black beauty, getting into mainstream retail was a critical milestone.
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