Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

This week’s Media Briefing dives into Perplexity’s uphill battle to rebuild publisher trust while fending off a growing list of copyright lawsuits.

  • Perplexity’s latest “trust” pitch to publishers
  • U.K. publishers can opt out of appearing in Google’s AI Overviews, YouTube exec teases publisher paywall integration, and more.

Perplexity’s latest ‘trust’ pitch to publishers

The words “trust” and “trustworthiness” came up at least a dozen times during a presentation by Perplexity’s head of publisher partnerships, Jessica Chan, at an IAB Tech Lab event last Thursday.

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Author: Sara Guaglione

Search & Affiliate Marketing Strategist since 1993