This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and how publishers are adjusting their strategies to pull people in.
- The new World Cup playbook
- Reuters Institute report shows people are swapping news sites for social, video platforms
- U.K. publishers move to charge tech companies for AI scraping, Washington Post gets hit with class-action lawsuit around subscription pricing, and more
The new World Cup playbook
The World Cup used to be a guaranteed search traffic bonanza for publishers. In the age of AI answers and zero-click search, that playbook is being adapted to changes in SEO, direct audience and off-platform strategies.
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