OpenAI’s advertising platform remains a building site, but marketers remain incredibly keen to forge alliances with the generative AI leader.
L’Oréal is the latest to strike a deal, this week unveiling a partnership to give it a leg up in product discovery and to use the organization’s latest models in its CreAItech marketing production system. Subsidiary brand Maybelline is also set to develop a virtual “try-on” app to be integrated into ChatGPT itself.
The beauty company made the announcement as its chief digital and marketing officer Asmita Dubey prepared to take the stage at Paris tech conference VivaTech on June 19. Executives from LVMH, Google and Renault also appeared at the conference.
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