Have you ever binge-watched a show on a streamer that carries advertising, only to see the same unskippable ad over and over again — to the point where you swear you’ll never buy that product because they’ve hounded you and interrupted your content experience?
Omnicom, via its Omnicom Media and Omnicom Production arms, plans to tackle not only this frequency problem, it’s also trying to bring a greater degree of contextual relevance to the advertising — rather, content — it is creating, planning and activating on behalf of several clients.
Digiday will cover several partnerships the holding company will announce at Cannes Lions next week, but today’s story delves into the research out of Omnicom Media Intelligence that underpins the approach.
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