Walmart has agreed to acquire Vibe.co, an outfit specializing in bringing SME’s media to CTV, in a move extending the retail giant’s multi-billion-dollar push into advertising over recent years.
Financial terms of the deal were not publicly disclosed, although separate sources approached by Digiday, who requested not to be named to maintain relationships, hinted it was in the range of $1 billion.
In a statement announcing the deal, both parties said the transaction is expected to close by the end of fiscal year 2027. After which, Arthur Querou, Vibe’s CEO and co-founder, and Franck Tetzlaff, Vibe’s CTO and fellow co-founder, are expected to join Walmart Connect to aid its integration into the wider entity.
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