Earlier this week — on Tuesday evening to be precise — several ad execs from both advertisers and agencies gathered at the Il Teatro restaurant in Cannes, France, to talk about what should happen now that LiveRamp is likely to be acquired by Publicis Groupe.
If that deal goes through, plenty of companies want to fill the gap it leaves behind, including the dinner’s host: Hightouch.
“I really believe that the market and the ecosystem need a neutral party, and that’s the position that we’ve been playing in, and now we’re really trying to rise to the occasion with the recent news,” said Tejas Manohar, the company’s co-CEO.
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