This story was first published by Digiday sibling ModernRetail
Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales.
On Tuesday, Walmart said it has agreed to acquire Vibe.co, a self-service connected TV advertising platform for small and mid-sized businesses and mid-market brands. The deal surpassed $1 billion, sources told Digiday, and is expected to close by the end of this fiscal year.
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