This story was first published by Digiday sibling ModernRetail
Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets.
Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company MBX and luxury resale platform Fashionphile — about how they are using TikTok Shop to expand internationally, and why they believe the momentum they have experienced on the platform in the U.S. will translate to success abroad.
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