Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media, CTV and social media — to identify key trends and best practices in our CMO Strategies series.
In this installment, Digiday+ Research focuses on an analysis of creator marketing and its role in marketers’ playbooks.
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Introduction
Creator marketing is booming, and it’s no longer confined to social media feeds. U.S. brands are expected to spend $13.7 billion on influencer marketing by 2027, according to eMarketer.
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