How Bandit Running is expanding internationally while staying hyperlocal

This story was first published by Digiday sibling Glossy.

Despite competition from some of the biggest companies in the world, including Nike and Adidas, Bandit Running has quietly become one of the most interesting brands in running.

The New York-based brand is known just as much for its hyperlocal focus on running clubs in New York City as for its design aesthetic, which draws from streetwear and fashion without sacrificing performance. Through hosting community runs and sponsoring big races, Bandit has courted serious runners and niche communities, leading to praise from influential runners’ blogs like the Substack Trail Waves.

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Author: Danny Parisi

Search & Affiliate Marketing Strategist since 1993