Stanley 1913, the lifestyle brand, openly embraces AI behind the scenes, but is drawing a line amid the AI hype when it comes to what consumers see.
Stanley has “not used AI for any external-facing, consumer-facing creative” and it will stay that way for the foreseeable future, said chief brand officer Kate Ridley.
Brands are racing to automate everything from media buying to creative production as execs cite speed and cost. But the more difficult question — how much of the actual ad-making gets handed to a machine before the work stops feeling human — doesn’t have an industry consensus yet. Stanley’s answer is AI everywhere except the thing the customer actually sees. Plenty of other brands are drawing that line much further downstream, if they’re drawing it at all.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.