Want to know where OpenAI’s ads business is headed? Check its job listings. Smaller advertisers are next.
The platform is currently building out a dedicated SMB ads unit, according to six live job postings reviewed by Digiday. The roles span growth, data science, demand strategy and sales operations.
At the top of that stack is a “Lead Data Scientist for SMB Ads Growth” role in San Francisco, paying $293K to $515K. The job is to build the analytics function for smaller advertisers from scratch, spanning targeting, funnel optimization and forecasting. The listing wants candidates from Meta, Google or LinkedIn. In other words, OpenAI is hiring people who already know how to do this because they’ve done it somewhere else.
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