This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.
- Quarterly report
- Streaming’s upfront haul, Fox’s and Paramount’s NFL deals and more
Quarterly report
Time to check in on the ad market’s swing from traditional TV to streaming. Based on TV and streaming companies’ latest quarterly earnings report, the gap continues to close, though the chasm is still significant and the outlook isn’t entirely rosy (unless you’re an ad buyer).
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