Discord is taking its ads business further down the funnel with its latest ad format, Play Quest+.
The format lets brands offer players rewards for completing in-game actions, such as finishing a match, completing a tutorial or playing with a friend. It marks a shift for Discord from simply putting brands in front of its highly engaged gaming communities to giving advertisers a way to drive — and measure — what those users do next.
Here’s how it works: Players accept a Quest and link their Discord and game accounts, allowing Discord to automatically track their progress as they play. Brands can then reward them for completing meaningful in-game actions, using Discord’s Social SDK and Events API.
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