Ahead of opening its doors in 2023, Gotham Cannabis Dispensary had a marketing problem. Cannabis was legal in New York City, but social media platforms strictly prohibit selling, advertising, and marketing it. In some cases, you can’t even be seen consuming it. Gotham needed a savvy, platform-safe way to grow and as a hyper-specific and hyper-local brand, the challenge was even more daunting.
So Gotham, which set out to blend culture and cannabis in a high-concept retail space, made one of its own employees the face of its brand.
The company, led by founder and CEO Joanne Wilson, hired Rachel Bell as director of content and engagement in 2023, ahead of opening its first location in Bowery (it’s since opened three more) to grow its social media and brand awareness.
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