This story was first published by Digiday sibling Modern Retail.
After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting for ad dollars. That brought many of them to New York City last week.
Advertising events company Ascendant Network on Wednesday held Showcase, a retail and commerce media upfront for commerce media networks, ad agencies and brand marketers. It featured 15 presentations from the advertising businesses of retailers, financial companies and e-commerce platforms, from The Home Depot to Albertsons and even PayPal.
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