This week’s Media Briefing looks at how publishers are preparing for a “Google Zero” future by moving beyond SEO tweaks and reshaping their teams, roles and audience strategies around a post-search era.
- Rebuilding for a post-search era
- Jeff D’Onofrio named Washington Post CEO, DOJ sides with OpenAI in NYT lawsuit, and more.
Rebuilding for a post-search era
Publishers spent much of this year bracing for a world with fewer Google search referrals. Now, as fall approaches, they’re not just tweaking SEO strategies; they’re rewriting org charts, redefining audience teams and creating new AI-focused roles to survive a “Google Zero” future.
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