OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab.
The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad click into a conversation with an AI agent rather than sending users to their websites.
The format, which Digiday has viewed via video and verified, allows advertisers to attach a branded business agent to an ad. When a user clicks the ad’s call-to-action button, which will be a message such as “Chat to us”, they are taken to a branded chat within ChatGPT, where they can interact with the brand’s AI agent.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.