This story was first published by Digiday sibling ModernRetail
Livestreaming is proving to be big business for TikTok Shop’s burgeoning resale economy.
Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from lives, the platform revealed last week at its inaugural Luxury Resale Summit in New York City. More broadly, luxury resale on TikTok Shop has enjoyed a 400% year-over-year spike in gross merchandise value, largely from products like handbags and watches.
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