The AI content licensing ecosystem has improved for publishers in the past few years, with AI companies now increasingly expected to compensate publishers for their content, or at least give them the ability to opt out of its use, Adam Greenberg, vp of strategic partnerships, said onstage at the Digiday Publishing Summit in Miami last week.
But Greenberg called the emerging AI marketplaces “underdeveloped.” From his experience during his 14-year tenure at Google building ecosystems like AMP and Web Stories, Greenberg believed these marketplaces would take some time to mature.
“I think where we end up is very unclear,” he said. “It’s very hard to get these things going. It takes years, and so a marketplace that is valuing content in real time for use in AI training or inference is just going to take a long time.”
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