Maya Raichoora built her career on short videos that teach people to visualize — the technique she credits with getting her walking again after years in hospital.
The videos took her Instagram past 600,00 followers and led Nike to make her its first mental fitness trainer in 2024. Now, she runs an event for her following every month and expects that to carry the next stage of her career. “I do think the future is going to be in real life,” she said at an event last week hosted by MKTG Sports + Entertainment and Rising Ballers on the future of creator marketing in sports.
Raichoora is already putting that into practice. She’s moving her followers off Instagram, the platform that built her audience, and into a monthly event she believes will outlast anything she posts.
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