Last week, a squabble over one of the most (seemingly) innocuous phrases in the digital marketing canon – that’s “data leakage” – broke out, with the row between AppLovin and Unity formalized by court filings in San Francisco.
In essence, the two mobile advertising giants are debating where one company’s right to observe an ad transaction ends and a rival’s proprietary data begins in a court of law where the outcome could have far-reaching implications.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.